| 传统旅游市场细分的缺陷及对策 |
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| 引用本文： | 杜宗斌.传统旅游市场细分的缺陷及对策[J].旅游科学,2002(3):33-35. |
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| 作者姓名： | 杜宗斌 |
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| 作者单位： | 中国民族大学旅游管理专业2000级研究生 |
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| 摘 要： | 章通过分析传统旅游市场细分的不足，指出旅游产品的化属性是其核心竞争力，并建议旅游企业以此作为变数引入旅游市场细分，从而获得具有竞争优势的目标旅游市场。
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| 关 键 词： | 旅游市场细分 缺陷 文化属性 核心竞争力 |
| 文章编号： | 1006-575(2002)-03-0033-03 |
The Drawbacks of Traditional Tourism Market Segmentation and Countermeasures |
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| Du Zongbin.The Drawbacks of Traditional Tourism Market Segmentation and Countermeasures[J].Tourism Science,2002(3):33-35. |
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| Authors: | Du Zongbin |
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| Abstract: | By analyzing the drawbacks of traditional tourism market segmentation,this paper points out that cultural attributes are the core competitiveness of tourism products,and suggests tourism enter- prises introduce them as variables into market segmentation so as to obtain target markets of great com- petitive advantages |
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| Keywords: | tourism market segmentation drawback cultural attributes core competitiveness |
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