亚文化消费空间场所依赖维度探索性研究——以大连市泡泡玛特门店为例

在后现代消费时代，文化逐渐成为城市消费空间建构的重要手段。其中亚文化以其有别于主流文化的文化特质，引导人们在消费空间中有着别样的空间实践，进而传递给人们独特的空间感知。本文借助场所依赖理论，以大连市 5 家泡泡玛特门店为例，通过开放式深入访谈和参与式观察等形式的实地调查收集资料，运用扎根理论对资料进行三级编码分析，获得一个由亚文化风格、文化审美、消费空间、休闲时间、社会交往五个维度组成的亚文化消费空间场所依赖理论模型。以期帮助人们更清晰的了解，具有不同身份认同的亚文化群体，在多样的文化消费模式下开展的空间实践过程，以及随之产生的空间情感联系。

AN EXPLORATORY STUDY OF THE DIMENSIONS OF PLACE ATTACHMENT TO SUBCULTURAL CONSUMPTION SPACE: A CASE STUDY OF POP MART STORE IN DALIAN

With the globalization of culture and the vigorous development of the domestic cultural industry, the designer toy industry has become one of the most prosperous emerging cultural formats in China in recent years. The rapid offline expansion of designer toy stores and the strong emotional and social needs of players for designer toy also help to explore the emotional significance of subcultural consumption space to people. In order to find out people's special attachment complex on subcultural consumption space, this research will study designer toy store with the help of place attachment theory. As an exploratory research, five POP MART stores in Dalian are taken as a case, and first-hand data are collected from observation and interviews. The subjects of the survey were 14 designer toy players who entered POP MART stores for consumption and who know more about designer toy. The data collection mainly involves three aspects: 1)What are the motivations for players to go to the store; 2)Players' consumption experience in the store and what they think; 3)What words would players use to describe the stores? After organizing the data, this study follows the basic idea of grounded theory, perform three-level coding analysis of open coding, axial coding, and selective coding on the data. In open coding, the article extracts 61 native concepts in conceptual stage and forms 13 categories after categorization, and forms five main categories in axial coding, i. e., subcultural style, cultural aesthetics, consumption space, leisure time, and social interaction. Finally, a theoretical model of place attachment in subcultural consumption space is constructed after selective coding.