商品链视角下K-pop偶像的生产—消费政治研究

本文引入 Sack 的道德地理相关理论，从商品链中生产与消费节点的地方—道德维度，考察 Kpop 偶像商品链中生产与消费节点间的互动机制。研究表明：①新自由主义理念构建下的地理要素促进了K-pop偶像产业的高效运转，但阻碍了 K-pop练习生的差异化与多元化发展，因此具有消极的内在地理特征。②媒介营造了 K-pop 偶像后现代性的消费场景，满足了消费者对于空间情境、寻求认同以及创造意义的需求，但其对生产地事实的掩盖使得消费空间丧失了地方真实性与复杂性，呈现单一、割裂的内在地理特征。③K-pop偶像的生产与消费景观作为积极的工具道德地理景观促进了商品链的高效运作与循环，但其生产与消费互动具有消极的内在地理特征，不利于人们对客观世界的感知。

PRODUCTION-CONSUMPTION POLITICS OF K-POP IDOLS FROM THE PERSPECTIVE OF COMMODITY CHAIN

The consumerism ideology characterized by individualism and romanticism covers up the structural factors behind the goods in the consumer society. Therefore, exploring the flow of local factors in the commodity chain's production, distribution, and consumption dimensions provide insights to reveal the root causes of social inequality. This study takes K-pop idols as research objects, introduces Sack's moral geography theory, and tries to investigate the interaction mechanism between production and consumption nodes in the K-pop idols commodity chain from the morality of production and consumption nodes. Research shows that: 1) The production space of K-pop idols is a positive instrumental geographic landscape. Natural, social relations and meanings under the construction of neoliberalism promoted the efficient operation of the K-pop idol industry but, to some extent, hindered the differentiated and diversified development of K-pop trainees. As a consequence, it is of negative intrinsic geographic characteristics. 2) Mass media construct post-modern K-pop idols' consumption scenes and promote consumption by satisfying consumers' demands for spatial context, seeking identification, and creating meaning, thus improving the commercial value of K-pop idols. However, the concealment of the fact of the production place makes the consumption space lose the local authenticity and complexity and presents the negative intrinsic geographic characteristics of monotony and fragmentation. 3) As a positive instrumental moral geographic landscape, K-pop idols' production and consumption landscape promote the efficient operation and circulation of the commodity chain. However, the interaction between production and consumption of K-pop idol's commodity chain has negative intrinsic moral geographical characteristics.