民族村寨旅游者主客互动仪式情感体验过程及其唤醒机制研究：以“高山流水”敬酒仪式为例

以“高山流水”敬酒仪式为案例，运用访谈法与观察法，分析民族村寨旅游者主客互动仪式情感体验过程及唤醒机制。结果发现：①仪式展演中，敬酒人以物质投入营造仪式“氛围场”，借助道具与旅游者展开互动，经仪式要素驱动使其达到集体兴奋状态，获得积极情感体验。②经由主客互动，旅游者收获个体情感能量、群体团结、群体符号、道德感等效果，赋予道具以情感意义，使其成为象征敬酒仪式的文化符号。③文化符号负荷主客情感，日常生活情境中旅游者以文化符号相遇、体验情感分享、敬酒仪式代入方式实现仪式体验情感唤醒。本文构建了跨情境旅游者仪式体验情感唤醒机制，可为民族旅游地构建具有文化特色和体验价值的主客互动仪式提供理论借鉴。

RESEARCH ON THE EMOTIONAL EXPERIENCE PROCESS AND AROUSAL MECHANISM OF THE HOST-GUEST INTERACTION RITUAL OF ETHNIC VILLAGE TOURISTS:A CASE STUDY OF GAOSHANLIUSHUI TOASTING RITUAL

This article used the interview method and the observation method to analyze the process of emotional experience and the mechanism of emotional arousal of host-guest interaction ritual of ethnic village tourists under the Collins' interactive ritual chain theory. The results found that:1) In the course of toasting ritual performance, the tourists of ethnic village are driven by the elements of toasting ritual to achieve a collective state of excitement. 2) The tourists of ethnic village gain emotional effect such as individually emotional energy and collectively emotional consolation and collectively cultural symbols and moral perception through host-guest toasting ritual, and endow the props with emotional meaning to become cultural symbols that symbolized the toasting ritual. 3) Cultural symbols load the emotion of host and guest, after tourists of ethnic village return to their surroundings of ordinary daily life and will achieve emotional arousal of toasting ritual experience through the encounters of cultural symbol and the sharing of emotional experience and the substituting of toasting ritual.