| 长江三峡库区国内旅游客源市场营销策略研究 |
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| 引用本文： | 毛勇.长江三峡库区国内旅游客源市场营销策略研究[J].旅游科学,2001(3):11-15. |
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| 作者姓名： | 毛勇 |
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| 作者单位： | 重庆商学院旅游管理系讲师 |
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| 摘 要： | 1998年以来三峡旅游市场尤其是国内旅游市场的下滑严重影响长江三峡库区旅游的发展.本文分析库区国内旅游市场的营销策略,探讨其复兴与开拓之路.
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| 关 键 词： | 长江三峡库区 国内旅游市场 营销策略研究 |
| 文章编号： | 1006-575(2001)03-0011-05 |
A Study of Market Strategies about the Domestic Tourist Marketin the Yangtze Three Gorges Reservoir |
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| Mao Yong.A Study of Market Strategies about the Domestic Tourist Marketin the Yangtze Three Gorges Reservoir[J].Tourism Science,2001(3):11-15. |
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| Authors: | Mao Yong |
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| Abstract: | Since 1998 the decline of the tourist market share of the Three Gorges, especially at home,has greatly influenced the Yangtze Three Gorges Reservoir Therefore, by emphatically analyzing the mar-keting strategies about the domestic tourist market in the Yangtze Three Gorges Reservoir.This paper triesto probe into the ways for reviving and developing the domestic tourist market in the reservoir area. |
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| Keywords: | the Yangtze Three Gorges Reservoir the domestic tourist market marketing strategies |
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