Affiliation: | 1. Computing and Information Systems, Melbourne School of Engineering, The University of Melbourne, Level 10, Room 16, Doug McDonell Building 168, Victoria 3010, Australia;2. Hertfordshire Business School, University of Hertfordshire, DeHavilland Campus, Hatfield, Herts AL10 9EU, UK;3. Faculty of Information Technology, Monash University, Australia;4. Department of Business Administration & e-Marketing, King Talal School for Business & Technology, Princess Sumaya University for Technology, Khalil Saket Street, Al-Jubaiha, P.O. Box 1438, Amman 11941, Jordan;1. Department of Marketing, Bocconi University, Via Rontgen 1, Milano 20136, Italy;2. SDA Bocconi School of Management, Via Bocconi 8, Milano 20136, Italy |