Valence politics and immigrant voting in the 2013 Australian election

Using data from the 2013 Australian Election Study, this article investigates voting patterns among Australian voters from non-English-speaking backgrounds (NESB). It reveals that a valence politics model – comparing images of the two major parties and their leaders, partisan attachments, and judgements about party performance on economic issues – outperforms rival models. That is, it provides a powerful explanation of the decisions NESB voters made. In deciding between competing parties in the 2013 election, NESB voters resembled Australian voters who emigrated from English-speaking backgrounds and Australian-born voters. The findings of this article offer new insights into electoral research in Australia, indicating that previous studies have underestimated the important role of the valence politics model in explaining voting patterns among Australian voters. The article also provides plausible explanations for the convergence between various cohorts of voters in the 2013 election.