Abstract: | This article explores some of the major themes through which a specific quest of identity in contemporary Mexico is undertaken. This quest of “mexicanhood” is based on a constant demand for symbols and shows the importance of Aztec culture as a pool of concepts from which a new philosophy keeps emerging. The increasing resurrection of the “Imperial Indian” has been supported by the arrival of messiahs, guides and interpreters of “pre‐hispanic thought”. The use of Zocaló (Mexico City Centre) plays a crucial part in this quest. |