会展企业简介的翻译与受容

会展企业简介是参会企业借助会展平台展示企业风貌,传递商业信息的手段。会展企业简介翻译要全面考虑参会企业的目的、意图及参会客商的文化差异和审美意识,以参会客商为中心,关注参会客商的期待视野,实现参会客商与企业简介的＂视野融合＂。本文从接受理论的角度讨论会展企业简介的翻译,从信息效度、文体结构、审美差异等方面探讨其翻译原则和方法,旨在发挥企业简介的呼唤诱导作用,提升企业形象,实现其商业价值。

Discussion on Translation and Reception of Exhibition Company Profiles

Exhibition company profiles are ways that participating companies display their outlook and extend the business information with the help of exhibition platform.Translation of Exhibition Company Profiles should take the purpose of the participant companies,cultural differences and aesthetic awareness of participating merchants into consideration,focus on participating merchants,concern about the expectations of participating merchants,to achieve the fusion of horizons between participating merchants and the...