SHOPPING AND LEISURE: IMPLICATIONS OF WEST EDMONTON MALL FOR LEISURE AND FOR LEISURE RESEARCH

In the context of three alternative approaches to the meaning of leisure (activity, time, and experience), this article uses West Edmonton Mall (with its vast array of shops and unique complex of recreational facilities) as a starting point to explore four relationships between shopping and leisure. These are: independence (shopping as purchasing); shopping for leisure (the purchase of goods for use in subsequent leisure time); shopping and leisure (when shops and leisure facilities are juxtaposed in a single facility like West Edmonton Mall); and shopping as leisure (when shopping begins to take on the attributes of leisure as an experience). It is concluded that the last category offers the most interesting questions for future research.