基于屏幕跟踪的大学生在线旅游信息搜索行为研究

本文以大学生在线旅游信息搜索行为为研究对象，利用实验观察法（屏幕跟踪），分析了在线旅游信息搜索行为特征及规律，并依据信息搜索行为理论，构建了大学生在线旅游信息搜索模式。研究发现，在规定情景任务的情境下，大学生在网络信息搜索中输入的关键词次数不高，且习惯于使用短语或具体景区的名称并加入限定词语进行搜索；该群体整体上偏好使用全文搜索工具进行信息搜索，且信息搜集量大；该群体对信息的关注度依次为“游”、“行”、“住”、“吃”、“购”，但对“娱”的关注几乎没有；研究还发现，关键词和搜索引擎的选择与其旅游经验和上网经验有正相关关系。

A Study on Undergraduates' Online Tourism Information Search Behavior: Based on the Experimental Tracking Method

Based on the data collected by using experimental observation method(screen tracking) the paper studies undergraduates’online tourism information search behaviors and builds a tourism information search model based on information search theory.It is found that the frequency of keywords input is not high,but more information is collected for making plan,that undergraduates tend to use phrases and the names of specific scenic spots with limited words to search information,and that the majority prefers full-text search engine for travel information with attentions varying from "Scenic Spot","Traffic","Accommodation","Food","Shopping",and to"Entertainment"the least.It is also found that travel and internet experience are positively correlated with the selection of search engines.