| 佛教寺庙旅游者类型研究——基于观察法的实证分析 |
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| 引用本文： | 彭惠军,黄翅勤,罗文,王鹏.佛教寺庙旅游者类型研究——基于观察法的实证分析[J].旅游科学,2012,26(2):50-58,66. |
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| 作者姓名： | 彭惠军 黄翅勤 罗文 王鹏 |
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| 作者单位： | 衡阳师范学院资源环境与旅游管理系,湖南衡阳,421008 |
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| 基金项目： | 湖南省教育厅科研项目，衡阳师范学院科学基金，湖南省人文地理重点建设学科资助项目 |
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| 摘 要： | 佛教寺庙旅游者类型研究是宗教旅游市场开发与管理的基础。本文选取湖南衡阳雁峰寺为实证景区，研究了佛教寺庙旅游者类型。通过观察法收集了204名寺庙旅游者样本数据，聚类分析结果表明寺庙旅游者可以分为5种类型，分别命名为虔诚香客、开光客、许愿香客、许愿游客和观光游客。本文分析了5种不同类型旅游者在寺庙内的旅游行为特征，并绘制了“佛教寺庙旅游者分类轴”。不同类型的寺庙旅游者分别位于该轴的不同位置，并可能沿着轴从行为特征的世俗端向神圣端转化。
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| 关 键 词： | 佛教寺庙 宗教旅游 旅游者分类轴 衡阳雁峰寺 |
Research on Tourists Classification of Buddhist Temple: Empirical Study Based on Observation Methodology |
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| PENG Huijun
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HUANG Chiqin
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LUO Wen
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WANG Peng.Research on Tourists Classification of Buddhist Temple: Empirical Study Based on Observation Methodology[J].Tourism Science,2012,26(2):50-58,66. |
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| Authors: | PENG Huijun HUANG Chiqin LUO Wen WANG Peng |
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| Institution: | (Department of Resources and Environment and Tourism Management, Hengyang Normal University,Hengyang,421008,China) |
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| Abstract: | Studies of the visitor market of Buddhist temples are the foundations of religious tourism.This paper takes Yanfeng temple as a case in point to make an empirical study on the types of visitors to Chinese Buddhist temples.With the data of 204 visitors,the paper classified the visitors into 5 types by a cluster analysis: devoted pilgrim visitors,eye-opening ceremony pilgrim visitors,wish-making pilgrim visitors,wish-making visitors and sightseeing visitors.It analyzed the behavioral traits of the five types and drew an axel of visitor classification with different types of visitor in the distinct places of the axel,which could transform from the sacred extremity to secular one along the axel. |
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| Keywords: | Buddhist temple religious tourism axel of visitor classification Yanfeng temple in Hengyang |
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