| 澳门会展旅游的发展模式及其推进路径 |
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| 引用本文： | 梁明珠,钟金凤,廖奇辉.澳门会展旅游的发展模式及其推进路径[J].旅游科学,2012,26(2):77-84. |
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| 作者姓名： | 梁明珠 钟金凤 廖奇辉 |
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| 作者单位： | 1. 暨南大学管理学院,510632
2. 澳门中国旅行社 |
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| 基金项目： | 教育部人文社会科学研究项目 |
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| 摘 要： | 会展旅游在国外已有了较为完善的发展模式，近年来也逐渐成为国内学术研究关注的热点。本文首先对国内外会展旅游的一些典型发展模式进行了归纳和总结，然后通过分析澳门会展旅游的发展条件，提出了澳门会展旅游发展的粤澳合作“前展后厂”模式、“政府扶持＋旅游博彩业带动”模式以及适合澳门会展旅游发展的推进路径。
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| 关 键 词： | 会展旅游 发展模式 澳门 |
A Study on the Development Models of Macau MICE Tourism and Its Advance Path |
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| LIANG Minzhu
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ZHONG Jinfeng
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LIAO Qihui.A Study on the Development Models of Macau MICE Tourism and Its Advance Path[J].Tourism Science,2012,26(2):77-84. |
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| Authors: | LIANG Minzhu ZHONG Jinfeng LIAO Qihui |
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| Institution: | 1.Management School,Jinan University,Guangzhou 510632,China; 2.China Travel Service(Macao) Ltd.,Macao,China) |
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| Abstract: | MICE tourism has a longer history and more perfect developing mode in developed countries.Recently it has become a hot spot in domestic tourism research circle.This paper analyzed the typical development patterns,summarized the experience of domestic development of MICE tourism,and provided some enlightenment to Macau’s MICE development by analyzing the development status and characteristics of its MICE Tourism.The authors built a Guangdong-Macao cooperation "after the plant before the show" mode and "government support + tourism and gaming-led"development model and suggested some appropriate advance path for Macau’s MICE Tourism. |
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| Keywords: | MICE tourism development model Macau |
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