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基于超效率DEA模型的中国五星级酒店效率评价研究
引用本文:谢春山,王恩旭,朱易兰.基于超效率DEA模型的中国五星级酒店效率评价研究[J].旅游科学,2012,26(1):60-71.
作者姓名:谢春山  王恩旭  朱易兰
作者单位:1. 辽宁师范大学历史文化旅游学院,辽宁大连,116029
2. 东北财经大学旅游与酒店管理学院,辽宁大连,116025
基金项目:教育部人文社会科学研究项目《旅游企业跨国经营程度测量研究》(07JD630004)
摘    要:本文运用超效率DEA模型对中国2002~2009年的五星级酒店效率进行测度,依据DEA的BCC模型将五星级酒店的综合效率分解为纯技术效率与规模效率,同时按照东、中、西、东北四个区域对中国五星级酒店的综合效率变化趋势进行收敛检验。结果显示:2002~2009年中国五星级酒店的综合效率较低,呈上升趋势,但也有所波动,效率均值的高低排序依次为东部、中部、西部、东北,其中东部与中部地区酒店综合效率值高于全国均值,西部与东北地区酒店综合效率值低于全国均值。综合效率值分解显示,中国五星级酒店的规模效率明显高于纯技术效率,对综合效率贡献较大,同时收敛分析结果表明,由于东部与西部差距逐渐增大,导致2002~2009年间,中国五星级酒店综合效率呈较小的发教趋势。

关 键 词:中国五星级酒店  经营效率  评价研究  DEA

A Study on Efficiency Evaluations of China' s Five-Star Hotels:Based on Super-Efficiency DEA Model
XIE Chunshan , WANG Enxu , ZHU Yilan.A Study on Efficiency Evaluations of China' s Five-Star Hotels:Based on Super-Efficiency DEA Model[J].Tourism Science,2012,26(1):60-71.
Authors:XIE Chunshan  WANG Enxu  ZHU Yilan
Institution:1(1.College of History,Culture and Tourism,Liaoning Normal University,Dalian116029,China;2.School of Tourism and Hotel Management,Dongbei University of Finance and Economics,Dalian 116024,China)
Abstract:This paper established an input-output index system based on DEA model firstly to measure the operation efficiency of five-star hotels from 2002 to 2009 by using super-efficient DEA model.It decomposed technical efficiency into pure technical efficiency and scale efficiency in accordance with the BCC model of DEA for making a convergence test of the variation trend of china five-star hotel operation efficiencies of four regional groups namely eastern,central,west and northeast.The results showed that: operation efficiencies of China’s five-star hotels are less efficient during 2002-2009,showing an upward trend in volatility,with the mean level of efficiency of the eastern region as the highest to central,west,and the north-east region the lowest.From the average value decomposition of the efficiency,we can see that the scale efficiency of China’s five-star hotels are significantly higher than pure technical efficiency with a larger contribution to the comprehensive efficiency;The convergence analysis shows that between 2002-2009,China’s Hotel shrew a divergent trend,which means,the gap is gradually increasing mainly due to the gradually increasing gap between eastern and western regions.
Keywords:five-star hotel  operation efficiency  evaluation study  DEA  China
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