| 不确定性规避对游客旅游目的地形象感知的影响研究:以张家界为例 |
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| 引用本文： | 陈奕滨,胡璟,黄暾晓.不确定性规避对游客旅游目的地形象感知的影响研究:以张家界为例[J].旅游科学,2012,26(3):42-53. |
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| 作者姓名： | 陈奕滨 胡璟 黄暾晓 |
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| 作者单位： | 1. 中山大学旅游学院,广东广州,510275
2. 广东南湖国际旅行社有限责任公司,广东广州,510030 |
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| 摘 要： | 现有研究成果表明,文化差异会影响游客对旅游目的地形象的感知,使形象感知形成差异化,因此有人认为文化差异必然导致形象感知差异。本文采用Hofstede的高/低不确定性规避文化维度,通过问卷划分高/低不确定性规避游客群体,并调查其对目的地的认知、情感和总体形象的感知。研究发现,高不确定性规避和低不确定性规避两个游客群体对张家界认知形象中的信息和交通方面的感知存在显著差异,在情感形象和总体形象的感知上并不存在明显差异。
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| 关 键 词： | 旅游 不确定性规避 文化 形象感知 张家界 |
An Impact Study of Cultural Differences on Tourism Destination Image Perception: A Case Study of Zhangjiajie |
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| CHEN Yibin
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HU Jing
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HUANG Dunxiao.An Impact Study of Cultural Differences on Tourism Destination Image Perception: A Case Study of Zhangjiajie[J].Tourism Science,2012,26(3):42-53. |
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| Authors: | CHEN Yibin HU Jing HUANG Dunxiao |
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| Institution: | CHEN Yibin1,HU Jing1,HUANG Dunxiao2(1.School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China; 2.Guangdong Nanhu International Travel Agency Co.,Ltd.,Guangzhou 510275,China) |
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| Abstract: | The existing research findings show that cultural diversity can influence tourists’ image perception of tourist destinations;therefore it leads to the differentiation of image perception.Some deem that cultural diversity necessarily result in perceptional image diversity.With Hofstede’s cultural dimension of Uncertainty Avoidance Index(UAI),this paper studies tourists’ perceptional image about Zhang Jiajie with high UAI and low UAI and finds out that there is no apparent difference in tourists’ perceptional image about Zhang Jiajie except for information and transportation,and that there is no apparent difference in affective image and overall image between the two groups. |
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| Keywords: | tourism uncertainty avoidance culture image perception Zhang Jiajie |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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