基于旅游者的旅游价值模型及其应用

本文从旅游者的角度来探讨旅游价值的内在逻辑。基于价值的“效用论”定义，本文认为，旅游者的旅游行为应作为旅游价值的客体，旅游者自身、社会、自然则构成旅游价值的主体，因此旅游价值是由精神价值、文化价值、经济价值和道德价值所构成。本文给出了旅游价值净值模型，并就其在实践中的应用价值与理论价值进行阐释。

Tourism Value Model and Its Application Based on the Dimension of Tourist

This paper discusses the internal logic of tourism value from the dimension of the tourists. Firstly, this time we start with the ＂utility theory＂ of value by taking tourists＇ behaviors as the object of tourism value. Tourists themselves, society and the nature constitute the main body of tourism value. On this basis, we proposed that tourism value constitute the spiritual values, cultural values, economic values and moral values, and explored their meanings respectively. It introduced an Instructive Net Model and explained its theoretical value and application in practice.