Les techniques dans l'espace public

In this article, we intend to study the cultural transformations fostered by the commercialisation of inventions, a major process in the growth of markets and consumption in the XVIII^th century. Inventors' commercial strategies were based on intense mediatisation, combining visual languages (public shows, experiments, exhibitions) and print resources: advertisements, posters, tracts, how-to leaflets and users' books. Technical information and useful knowledge played a major part in the building of markets for inventions. This demension has seldom been stressed neither by historians of consumption nor by historians of technology. Yet, this literature that aimed to emancipate consumers and to develop their participative talents as m means to convince them to buy, expressed the success of knowledge in action, of operative sciences, based on gestures and verbs, on purposive action and projects. Whereas technological science (technologie) in the Enlightenment developed in treatises and dictionaries, it was also stemming from useful literature and commercial ephemeras that allowed appropriations.