旅游符号学的理论述评和研究内容

旅游符号学是一个蕴藏着重大价值的研究领域。本文首先对符号、符号学和旅游符号学进行了简要介绍。本文还评述了旅游符号学研究现状；国外的旅游符号学研究包括旅游吸引物、旅游营销文本、旅游地表征、旅游体验和旅游想象等方面的研究。本文最后对旅游符号学研究的内容进行了剖析，包括旅游主体、媒介和客体的符号学研究。到目前为止，旅游符号学研究的深度和广度依然是比较有限的。

A Review of Tourism Semiotic Theories and the Research Contents

Tourism semiotics is a heavily-valued research field. This paper made a brief introduction of signs, semiotics and tourism semiotics and a review of the current status of researches on tourism semiotics both in China and abroad. It is found that foreign scholars focus their attentions on attractions, marketing texts, destination representation, experiences, and tourism imaginaries as well. The paper ended with an analysis of the contents in tourism semiotics which includes the semiotic study of subject, object and media in tourism.