中国近代知名民族品牌的名称研究

近代中国,一些实业家依靠艰辛的努力与高超的经营智慧,创立了很多国内知名的、可与外商品牌抗衡的民族品牌。他们追求名牌、打造名牌的起点便是为产品起一个独特而响亮的名字,并赋予其丰富的文化内涵。其卓而不群的构思及命名策略,可为今天的商业品牌命名作为借鉴。

Study on the Well-known National Brands of Modern China

In modern China,some industrialists built many well-known national brands which could contend with the oth- er national ones.Before molding these brands,they named them uniquely and endowed them with abundant cultural connotation to make them being outstanding.This thesis studies the resources of the plot which the industrialists named these brands,the cultural connotation which the industrialists vested with them,the tactics which the industri- alists used when they named them.