谚语与日本商业文化的特性

日语谚语是承载日本文化涵的一个重载体，同时也是反映日本文化特征的具体表现形式。本文从消费观、经商观、风险观等方面对日语谚语进行了归纳整理、试译与分析，并从中抽取出了日本传统商业意识与商业规范的特质。采用将语言、文化、经济、商业等多元因素相结合的手法，对日本谚语中所蕴涵和折射出的商业文化特征加以系统性论述。

Proverbs and Fundamental Features of Japanese Business Culture

Japanese proverbs are expressions of basic values created and passed down as wise or practical advice for living, and also specific forms presenting and revealing the essential characteristics of Japanese culture. This dissertation, from consumption attitudes, business view and risk view, sumarrizes and translates proverbs, from which Japan＇ s features of business consciousness and business norms are drawn. By integrating multiple aspects, such as linguistic, culture, economic and business factors, this dissertation mainly elaborates on the fundamental features of Japanese business culture contained and reflected in proverbs.