| 会展旅游与博物馆经营 |
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| 引用本文： | 林美珍,郑向敏.会展旅游与博物馆经营[J].东南文化,2004(4):78-81. |
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| 作者姓名： | 林美珍 郑向敏 |
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| 作者单位： | 华侨大学旅游系福建泉州362011 |
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| 摘 要： | 会展旅游中博物馆经营具有优势，也存在障碍。博物馆应改变经营理念，调整经营体制，实施有效的经营策略，在会展旅游中发挥强大的文化功能与旅游功能。
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| 关 键 词： | 会展旅游 博物馆 经营 |
The management of Museum during the Meeting Tour |
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| LIN Meizeng and ZHEN Xiangming.The management of Museum during the Meeting Tour[J].Southeast Culture,2004(4):78-81. |
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| Authors: | LIN Meizeng and ZHEN Xiangming |
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| Institution: | LIN Meizeng and ZHEN Xiangming |
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| Abstract: | The museum in the meeting tour has both advantages and disadvantages, and it should change managing idea, adjust the managing system and actualize the effective strategy in order to make full use of the cultural and tour function of the museum. |
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| Keywords: | Meeting tour Museum Management |
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