长江三角洲地区旅游客源市场共同开拓研究

旅游客源市场是旅游业得以生存和发展的根本动因,也是区域旅游合作中必须考虑的一个重要环节。本文通过对长江三角洲地区旅游客源市场特征的分析,分析了该区域在旅游客源市场开发上存在的问题,指出了共同开拓是解决这一问题的途径,接着文章探讨了客源市场共同开拓的理论基础和现实基础,并对长江三角洲地区客源市场共同开拓提出了相应对策。

STUDY ON THE TOURIST ORIGINS OF CHANGJIANG RIVER DELTA

Tourist origin is one of the most important aspects to the regional tourist cooperation.Take the ChangJiang River Delta as an example,this paper firstly analyzes the characteristics of tourist market in that area,pointing out right now there are four main contraries disturbing the commonly rapid development of tourism industry of Changjiang Delta.First,the number of the tourist origin is very large,but the differences between the cities are large too.Second,although the space distribution is very broad,and the spatial concentration index(SPI)is large.Third,sightseeing is still a main product,but holiday and business product is more and more prevailing.The last aspect is that the cities share the same markets and provide tourists to each other.The effective way to solve these problems is to make the 15 cities as an whole organization and co-develop the tourist market. Then the paper clarifies why the advice given above is effective and available.Firstly,it finds the theoretical basis from the Synergetic and the Economics.As we know,just as the whole is better than the separate parts,the tourist origins is also better than the single tourist destination to them.It can form great charm to the tourists so that they may be absorbed to have journeys to Changjiang River Delta.At the same time,it can decrease the costs to the promoting,advertising,getting information and so on.Secondly,the paper uses many existing facts to hold the suggestion.From those theoretical and practical analyses,the paper shows us the possibility to solve the problems above. At last,the paper gives four ways to carry out the strategy.First of all,it suggests that the 15 cities adjust the product structure,create better tourism products and make them to be plums.Secondly,it says they should make the price of the product together,only through this way can make tourists accept the regional tourism products.The following advice is to form participative information net and establish a City United Organization of Tourism in order to have the 15 cities contract with each other deeply and make the trades with tourists easier.