| 农村市场参与者的特征和行为感应分析 |
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| 引用本文： | 石忆邵. 农村市场参与者的特征和行为感应分析[J]. 人文地理, 1996, 11(2): 63-68. DOI: 10.13959/j.issn.1003-2398.1996.02.001 |
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| 作者姓名： | 石忆邵 |
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| 作者单位： | 上海同济大学房地产与测量系 |
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| 摘 要： | 将行为方法引入到农村市场的研究中来是十分必要的。作者以行为理论为基础,通过详细的调查研究,揭示了区域性农村市场上消费者和商人的行为特征及其感应和偏好。
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| 关 键 词： | 农村市场 消费者特征 商人特征 感应和偏好分析 |
ANALYSIS OF CHARACTERISTICS AND PERCEPTIONS AND PREFERENCES OF RURAL MARKET PARTICIPANTS |
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| Shi Yishao. ANALYSIS OF CHARACTERISTICS AND PERCEPTIONS AND PREFERENCES OF RURAL MARKET PARTICIPANTS[J]. Human Geography, 1996, 11(2): 63-68. DOI: 10.13959/j.issn.1003-2398.1996.02.001 |
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| Authors: | Shi Yishao |
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| Abstract: | It is necessary to introduce the behavior methodology into the research of rural markets. On the basis of behavior theory and detailed investigation, the author reveals the consumer/trader characteristics and perceptions and preferences of regional rural markets. |
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| Keywords: | Rural markets Consumer characteristics Trader characteristics Analysis of perceptions and preferences |
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