大型活动与旅游业的互动研究——基于“触媒效应”与“母体效应”理论

当前旅游业和活动会展业的边界逐渐融合,已经进入"节、会、展、演、赛"与"游"融合发展的大旅游时代。目前国内外对于大型活动与旅游业的互动效应还未作深入研究,文章先从品牌互动、服务互动、客源互动、资源互动四方面提出大型活动与旅游业的互动效应,进而借助化学的"触媒效应"和生物学的"母体效应"理论,创新性地剖析了二者互动效应的内在机理,并重点对二者互动发展的路径进行了探索,认为理顺管理体制、明晰运行机制,并科学发展"大型活动旅游"是准确把握二者互动发展路径的关键。

RESEARCH ON INTERACTION OF EVENTS AND TOURISM INDUSTRY BASED ON THE THEORY OF CATALYTIC EFFECT AND MATERNAL EFFECT

The interactive effect between the tourism industries and event industries is natural phenomenon. In terms of the practices and tendency of the development of international events and tourism industry, there is a gradual integration of tourism industry and events Industry. Events, conferences, exhibitions, performances, competition and tourism are becoming ever more interdependent. The Era of Tourism is approaching. In chemistry, a catalyst is a substance that causes a chemical reaction to take place more quickly. The effect brought about by the catalyst is thus called catalyst effect. Catalyst can be both tangible and intangible. The event is just like an intangible catalyst that enhances the local tourism image as well as facilitates the comprehensive development of the local society. What has been stated above is the essence of events Catalytic effect. Maternal effect, as the name suggests, is a situation where the phenotype of an organism is determined not only by the environment it experiences and its genotype, but also by the environment and phenotype of its mother. Human society, at the same time, witness the existence of the maternal effect. In other words, the matrix will give birth to the new arrivals and offer them support in order to further their growth. Nonetheless, the understanding of the interactive effects and interactive pathways of events and tourism industry remains to be further explored. In the first place, the article will put forward the idea of the interactions of the events industry and the tourism industry from the perspective of the branding interactions, the service interactions, the passengers source interactions, and resources interactions, Next comes the deep and further analysis of the internal mechanisms by means of the two theories, namely, Catalytic effect and Maternal effect. At last, the article analyzes the interactive effect and conceives the path of interactive development for the events industry and tourism industry.