旅游规划中空间竞争与区域合作研究——以江南六大古镇为例

随着视野、目标的变化,区域旅游规划迈入了一个更为广阔的天地,空间竞争与区域合作并不是单一存在的,而是相辅相成的,在实践中,我们应以空间竞争研究为导向确定合作区域的范围,而最终目的是以建立在良好空间结构基础上的区域的适宜合作提高其在更大空间尺度上的竞争能力。在相似的自然环境条件和同一的文化背景下发展起来的江南六大古镇,其空间认知的相似性和目标市场的趋同性,使其在旅游开发的过程中,面临着无序竞争的危机,却同时也为区域合作提供了契机;建立在旅游资源的差异性和空间结构完善基础上的区域旅游合作是唯一的解决途径。

A STUDY OF SPATIAL COMPETITION AND REGIONAL COOPERATION INVOLVING TOURISM PLANNING -A Case Study of The Six Ancient Towns in Jiangsu and Zhejiang

In the study on tourists, we found that they made choices prefer to on the ground of the integrated information of the destination where they would spend their holidays more willingly than on the ground of scattered information of it. Regional cooperation will conduce to tourism destinations' resources supplying each other, management assisting each other, sharing the target marketplace with each other, talent intercourse, and the integrated consideration of single tourism investigation, the goal of that is to enhance our competed capability of the world and make it duration. The region what we said breaks away from the limitation of traditional geographic region such as district, which is a more comprehensive concept about tourism. At present, large-scale united market and building up the tourism-integrated image have come to be a tendency in the world tourism marketplace that could not be reversed. Many world-famous tourism destinations' integrated image are becoming more and more shining, and the frequency of united market activity between countries in the region are becoming higher, such as Europe, Caribbean region, and southeast Asia. On the other hand, because of the similar cultural background, the divergent characteristics of natural and cultural resources, and the feasibility of regional cooperation, at the beginning of the regional cooperation network construction, that would be so better to choose traditional competitors (tourism destination) as elements to construct the network that could not only do more benefits but also avoid disordered competition as the result of repetitive development. That is, with the transformation of views and target, regional tourism planning is gaining access into a new space that is more amplified and wider. Spatial competition and regional cooperation exist not separately, but relatively. In practice, we should confirm the extent of the collaborative region with the direct of the study of spatial competition. The six ancient towns in southern Jiangsu, which developed in the similar natural circumstance and identical cultural background, have similar spatial perception and target marketplaces, and the only way to solve the problem is regional tourism cooperation. This paper makes use of the GIS spatial analysis method to analyze the spatial structure of the regional cooperation network, that is an applicable method and could be used more in the tourism planning problems.