以博客为舞台:后旅游体验行为的建构性诠释

后旅游体验阶段涉及旅游者对游览过程中收集的体验原材料进行加工处理从而生产出体验展示品的行为。随着网络的发展,旅游博客成为展示旅游体验的一种重要形式。本文运用网络田野考察方法,从表演的视角,审视旅游者为展示体验所进行的博客舞台设置活动,揭示旅游者借助博客空间而实现角色塑造、印象管理、剧目呈现等目标的行为规律。

Blogs As Stages: The Constructive Interpretation of Post Tourism Experience Behavior

Raw materials of experiences which are collected by tourists during the holiday period will be processed for the production of experience exhibits in the phase of post tourism experience. With the development of Internet, tourism blog has become an important form to show tourism experiences. Using the method of Internet field work, this study examines the tourists＇ blog stage setting behavior from the perspective of performance, and reveals the behavioral rules of tourists to fulfill the goals of role building, impression management, drama presentation etc. with the help of tourism blogs.