我国旅游运行宏观管理的六大要领

本文从主题词界定入手，讨论了我国旅游运行的宏观管理问题。本文认为，对旅游运行实行宏观管理是一项系统工程，其顺利实施取决于有效把握六大要领，即：市场经济价值观是旅游运行宏观管理的根本性指导思想；主客关系是旅游运行宏观管理的核心性社会关系；旅行社是旅游运行宏观管理中的主轴性行业；旅游资源是旅游运行宏观管理的决定性物质基础；多元系统网络结构是旅游运行宏观管理的突出特点；法制建设是旅游运行宏观管理的重要保障。

On the Six Main Principles of the Macro Tourism Administration in China

Beginning with definitions of important terms, this paper discusses the issues concerning macro administration of China＇ s tourism. The author believes that the macro administration of China＇ s tourism is a systematic engineering with six main principles as follows： the values of market economy are the basic guiding thought; the relations between host and guest are the core relations; travel agency is the most important sector in the macro administration; tourism resources as the decisive material basis： the unique characteristic of the macro administration of tourism is the＂ net framework of a plural system＂ and legal system as the guaranteeing factor of the macro administration of tourism.