文化遗产旅游商业化的路径依赖理论模型

文化遗产地的旅游发展部逃脱不了这样的一个发展模式：遗产被“发现”、被包装后推向市场，开始走入现代化的发展道路，起到了地区经济的带动效益，但最终又不免陷入“过度商业化”的困境。本文总结了遗产地旅游商业化的动态过程，通过旅游开发中。文化资本和经济资本的转化，对遗产资源开发的商业化作了理论阐述，提出文化遗产旅游商业化“路径”依赖的假说，并建立遗产地旅游商业化发展的理论模型。

A Theoretical Model of Path Dependence for Cultural Heritage Tourism Commercialization

Tourism development of cultural heritage sites always follows the same pattern. That is first being discovered, packaged and placed into the market, then starting to develop toward modernization, playing a role of pulling force in the local economy, and ultimately falling into the pitfall of over-commercialization. The paper summarized the dynamic process the commercialization of cultural heritage sites, made a theoretical demonstration of commercialization of heritage resources exploration through studying the transfer between cultural and economical capitals in the process of tourism development, raised a hypothesis of path dependence of tourist commercialization of cultural heritages, and frame-worked a theoretical model for tourist commercial development of heritage sites.