Abstract: | AbstractThis paper reconsiders some aspects of displays at archaeological open-air museums and heritage sites by looking in some detail at how wild animals are presented in zoological gardens. Topics discussed include the historic and current functions of collecting ancient artefacts, the various appeals of different artefacts and displays, trends in attracting visitors, the significance of systematics and typology, narratives reflected in the overall exhibition design, and the role of displaying artefacts in a specific ‘culral’ context. I argue that we should learn from zoos by placing a stronger emphasis on sensory experiences and visitor satisfaction in order to convey the ‘magic’ of the past. |