Managing the gendered dynamics of parenting during the UK New Labour government years

This article considers what a ‘structure of feeling’ approach can reveal about the gendered dynamics of parenting during the ‘New Labour’ years of the UK government. It explores some of the ways in which contestations about gender roles were evident in policy and in popular cultural discourses and demonstrates how these discourses both contained their own internal tensions and contradicted each other. It then reflects on the strategies that parents engaged in need to make sense of and manage these contestations and makes clear some of the pressures that had come to bear through policy and popular culture on parents' personal lives.