Parents and policy under New Labour: a case study of the United Kingdom's new deal for lone parents

Within the context of neo-liberal economic policy, and triggered by the looming demographic crisis of an ageing society, a cornerstone of the policies aimed at parents of the previous New Labour administrations in the UK ‘encouraged’ parents to take up paid work or to make themselves ‘work-ready’ to provide the skills to compete in a globalised labour market. Underpinned by a belief that most citizens should be in a position to participate in the paid labour market, government rhetoric actively perpetuated a normative code of economic participation in a political climate that appeared to increasingly marginalise and denigrate the work of social reproduction. Notions of good parenting and, in particular, good mothering were variously tied to (re)employment, financial independence and offering a productive role model to children. ‘Good parenting’ was supported by a host of policies which aimed to enable parents to take financial responsibility for their families, ensuring their children did not grow up in poverty. In this paper, I consider the impact on parents and children of one of the key policies aimed at parents to come out of the UK in the last decade: ‘The New Deal for Lone Parents’. In doing so this article will highlight the role that economic and fiscal concerns have had in shaping the direction of policies aimed at parents in the UK. Drawing on empirical work which sought to explore the views of parents and their children of welfare reform, it will also argue that policy-makers must engage with children when developing policies aimed at parents.