对台湾佛教道场旅游营造的思考

近些年,伴随中国大陆佛教文化旅游热的不断升温,寺院修缮和建设中的粗制滥造、佛教文化旅游产品单一、旅游服务质量不高等问题愈加突出。如何发挥佛教当代积极的社会功能,更好地满足游客对佛教文化的消费需求,促进佛教文化旅游活动的持续、健康发展值得深入思考。借助台湾中华发展基金会资助大陆学者赴台研究项目,笔者通过对台湾地区著名佛教道场的实地考察、调研,梳理有关台湾佛教文化的相关研究成果,与台湾学者广泛、深入地学术交流,在分析、总结、借鉴台湾地区佛教道场旅游营造的成功做法基础上,针对中国大陆佛教文化旅游中存在的主要问题,提出树立精品意识,打造当代的文化遗产;强化服务意识、提高服务水平;加强产品开发,完善旅游服务的建议。

A STUDY ON THE INTERACTION OF BUDDHISM CULTURE AND TOURISM IN TAIWAN

By the financial support from Chinese Culture Fund of Taiwan for the Mainland scholar research project, the well-known Buddhism temples of Taiwan Region were surveyed and investigated. The research achievements with the Buddhism culture tourism of Taiwan were reviewed. The intensive and deep academic communication with the scholars of Taiwan was conducted. Focusing on the main issues currently exposed in the Buddhism cultural tourism in Mainland China, from the viewpoint of tourism science, the successful approaches of the Buddhism culture tourism of Taiwan Region were analyzed and summarized for the reference of Mainland China. In this paper, the Buddhism culture tourism resource and market of Taiwan region were analyzed. The results show that the Buddhism culture tourism of Taiwan region is characterized with the fruitful resources, extensive market, and great potential. However, the academic field of Taiwan region has paid no attention to the research on the Buddhism culture tourism. Based on the review of the research achievements with the Buddhism culture tourism of Taiwan, from the planning and layout of temple, the design and construction of building, the creation of the Buddhism culture ambiance, the management of the service principle and quality, and the organizing and planning of the Buddhism culture activities, the Buddhism culture tourism of Taiwan region is characterized with the creation of the temple ambience highlighting the Buddhism thought and ideality, the service and management highlighting the Buddhism culture features, and the strong participation and high experiencing extent. Aiming at the problems of the Buddhism culture tourism in Mainland China, some suggestions were proposed to promote the development of the Buddhism cultural tourism in Mainland China.