Abstract: | This paper identifies and examines recent developments (broadly, the 1990s) in the use in political caricature and advertising of imagery derived from French classical templates, including Géricault's ‘Le Radeau de la Méduse’ and, notably, Delacroix's ‘Liberty Leading the People’, perhaps the most emblematic exemplar of the revolutionary ‘Marianne’. Taking its illustrations from contemporary British, French and international sources, it analyses their instrumental, denotative significance in an evolving political context and the extent to which, by reworking a familiar iconographical tradition, they function as vectors of cultural transfer and marketing devices. |