区域旅游发展的"竞合模式"探索:以苏南三镇为例

本以苏南三个水乡古镇的旅游发展为例，以提高区域旅游发展的整体吸引力为目标，提出主导旅游资源相似的临近地域旅游发展的“竞合模式”(C-C模式)，试图对协调旅游空间竞争和空间合怍的关系作一探讨。章分析了竞合模式的内涵及其实施条件，并在论证苏南三镇实施竞合模式的可能性和可行性的基础上，提出了其实施竞合模式的三大战略。

THE COOPERATION-COMPETITION MODEL OF REGIONAL TOURISM DEVELOPMENT A Case Study on Three Ancient Towns in Southern Jiangsu Province

As a case study, this paper analyses the tourism development of three ancient towns in southern Jiangsu Province. According to their development strategy, the paper gives a cooperation-competition model (C-C model) of tourism development in adjacent regions which have similar tourist resources for the purpose of harmonizing the relationship between regional tourism competition and regional cooperation.The paper firstly touches upon the intensity of C-C model and its terms to be implemented. With a view to promote and achieve regional tourism integration, it is of fundamental significance to bring C-C model into practice, which means forming up the system of organic cooperation based on interregional competition. Under the condition of market economy, the impetus for the full implementation of C-C model derives from the development of regional tourism. Its foundation is the relative region's benefits. Its basic way is marketing exchange and being supplemented by the local government. The final target of C-C model is to build an attractive tourist destination on the background of shaping and bringing the characteristics of all the relative regions and scenic resorts into play so as to actualize a win-win or multi-win regional tourism development structure. Four facets can be applied to realize the C-C model. The common terms include: first, there are suitable tourist resources to attract adequate tourists for the region to make enough benefits for its operation; second, the region's tourism image had been or can be perceived by tourists, or it must be supported by and near a high reputation tourist region; third, it must have a high accessibility and enough infrastructures to support the tourists' activities; finally, there are rich and colorful activities to provide more high quality experiences for tourists. These conditions can be summed up in a broad outline; the region must be attractive, easily perceived, accessible and functional. Following the analysis of the situation of tourism development and its possibility and feasibility to realize the C-C model in the region within the three ancient towns (Zhouzhuang, Luzhi and Tongli), the paper finally proposes three strategies to act its C-C model.