| 论羌文化保护与旅游发展的关系——北川羌族自治县旅游业灾后重建研究 |
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| 引用本文： | 王大悟.论羌文化保护与旅游发展的关系——北川羌族自治县旅游业灾后重建研究[J].旅游科学,2009,23(1):57-60. |
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| 作者姓名： | 王大悟 |
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| 作者单位： | 上海社会科学院旅游研究中心,上海,200020 |
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| 摘 要： | 本文对北川羌族自治县旅游业灾后重建进行研究，阐述了对羌族文化保护的科学认识。本文剖析了羌文化的基因与根本载体羌人自身，提出了保护羌文化的挖掘、提炼、交流、传承四原则。从灾后的实际出发，本文建议将中国羌族民间艺术团作为最具价值和影响力的旅游产品推向市场。
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| 关 键 词： | 羌文化 保护 旅游产品 |
On Qiang Culture Protection and Tourism Development:An Empirical Study on the Post-Disaster Tourism Reconstruction of Beichuan Autonomous County |
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| WANG Dawu.On Qiang Culture Protection and Tourism Development:An Empirical Study on the Post-Disaster Tourism Reconstruction of Beichuan Autonomous County[J].Tourism Science,2009,23(1):57-60. |
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| Authors: | WANG Dawu |
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| Institution: | Tourism Research Centre;Shanghai Academy of Social Sciences;Shanghai 200020;China |
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| Abstract: | This paper addresses the scientific cognition on the protection of Qiang culture based on an empirical study on tourism reconstruction of Beichuan Autonomous county after 5-12 Earthquake. The article makes an analysis of Qiang culture and finds that its most fundamental culture gene and carrier is the Qiang people themselves. The article also offers four principles of protection, namely excavation, refinement, communication and transmission. With the reality of post-disaster reconstruction, the article suggests to promote the Qiang Folk Art Troupe to the market as the most valuable tourism product with the widest influence. |
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| Keywords: | Qiang culture protection tourism product |
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