探寻银发市场，开拓老年旅游——对福州市老年旅游市场的分析

旅游已成为一种社会化的活动，也日益成为许多老年人的主要休闲方式。笔以福州市老年旅游市场为例，在进行充分的市场调查和分析的基础上，得出老年旅游市场所呈现的基本特征，并提出了开发老年旅游市场的策略。

Exploring Silver-Hair Market, Opening up Tourism of the Aged

Tourism has become not only one of the social activities, but a main type of leisure for many aged people. Taking the old-age tourist market as an example and based on a complete investigation and analysis of this market, the article has concluded the fundamental feature of this market and put forward its policy into the way of development.