| 探寻银发市场，开拓老年旅游——对福州市老年旅游市场的分析 |
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| 引用本文： | 唐俊雅.探寻银发市场，开拓老年旅游——对福州市老年旅游市场的分析[J].旅游科学,2001(1):37-40. |
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| 作者姓名： | 唐俊雅 |
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| 作者单位： | 福建师范大学旅游系讲师 |
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| 摘 要： | 旅游已成为一种社会化的活动，也日益成为许多老年人的主要休闲方式。笔以福州市老年旅游市场为例，在进行充分的市场调查和分析的基础上，得出老年旅游市场所呈现的基本特征，并提出了开发老年旅游市场的策略。
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| 关 键 词： | 老年旅游 市场特征 开发策略 |
| 文章编号： | 1006-575(2001)01-0037-04 |
Exploring Silver-Hair Market, Opening up Tourism of the Aged |
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| Tang Junya.Exploring Silver-Hair Market, Opening up Tourism of the Aged[J].Tourism Science,2001(1):37-40. |
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| Authors: | Tang Junya |
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| Abstract: | Tourism has become not only one of the social activities, but a main type of leisure for many aged people. Taking the old-age tourist market as an example and based on a complete investigation and analysis of this market, the article has concluded the fundamental feature of this market and put forward its policy into the way of development. |
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| Keywords: | tourism of the aged feature of market policy of development |
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