| 性别差异视角下的旅华游客目的地意象认知分析——以长三角为例 |
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| 引用本文： | 谢雪梅,马耀峰,白凯.性别差异视角下的旅华游客目的地意象认知分析——以长三角为例[J].旅游科学,2010,24(6):47-54. |
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| 作者姓名： | 谢雪梅 马耀峰 白凯 |
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| 作者单位： | 新疆师范大学地理科学与旅游学院;陕西师范大学旅游与环境学院; |
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| 摘 要： | 本文基于社会性别理论,以2008年长三角地区旅华游客调研数据为依据,对不同性别旅华游客的旅游地意象认知进行了分析。分析结果显示：旅华游客对长三角地区的人居环境认知比旅游环境认知评价高,其中,男性对人居环境认知的评价高于女性,女性对旅游环境认知的评价高于男性;人口统计特征对男性出游率及其旅游目的地人居环境认知影响较大,就女性而言,仅对其出游率有影响,而对旅游目的地意象认知评价没有显著影响。
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| 关 键 词： | 旅华游客 旅游地意象认知 性别差异 长三角地区 |
Analysis of Inbound Tourists' Cognition Based on Gender Differences: A Case Study of the Yangtze River Delta Region |
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| XIE Xuemei,MA Yaofeng,BAI Kai.Analysis of Inbound Tourists' Cognition Based on Gender Differences: A Case Study of the Yangtze River Delta Region[J].Tourism Science,2010,24(6):47-54. |
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| Authors: | XIE Xuemei MA Yaofeng BAI Kai |
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| Institution: | XIE Xuemei1,2,MA Yaofeng2,BAI Kai2(1.College of Geography Sciences and Tourism,Xinjiang Normal University,Urumqi 830054,China,2.College of Tourism and Environment Sciences,Shaanxi Normal University,Xi'an 710062,China) |
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| Abstract: | Destination image influences not only the choices and behaviors of tourists,but also the construction of the destination itself as an index for segmenting and positioning destination market,and for compitition analysis.Based on gender difference theory,this paper makes an analysis of inbound tourists' cognition with the survey data collected the Yangtze River Delta in 2008.The result indicates that great differences exist between male and female tourists in demographic characteristics;both male and female h... |
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| Keywords: | inbound tourist tourism image appraisal gender difference the Yangtze River Delta |
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