| 神农架旅游形象定位与设计研究 |
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| 引用本文： | 庄志民,金准.神农架旅游形象定位与设计研究[J].旅游科学,2005,19(1):40-47. |
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| 作者姓名： | 庄志民 金准 |
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| 作者单位： | 华东师范大学商学院,上海,200062 |
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| 摘 要： | 本文从文化比较和文化发生的角度入手，通过分析神农架的地脉和文脉，以及对透视旅游形象的现状，提炼出包括神秘、生态、农耕和原始在内的旅游形象基准元素，进而概括出神农架作为旅游品牌形象的文化核心：洪荒之初，神农秘境。最后，围绕此核心，设计出细化的界面意象，以及相应的特色化的形象识别系统。
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| 关 键 词： | 神农架 旅游形象 定位与设计 |
| 文章编号： | 1006-575(2005)-01-0040-08 |
| 修稿时间： | 2004年6月22日 |
A Study of Tourism Image Niche and Design of Shennongjia |
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| ZHUANG Zhi-min,JIN Zhun.A Study of Tourism Image Niche and Design of Shennongjia[J].Tourism Science,2005,19(1):40-47. |
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| Authors: | ZHUANG Zhi-min JIN Zhun |
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| Abstract: | The paper started from angles of cultural comparison and generation, analyzed the geographical and cultural features of Shengnongjia and the status quo of its tourism image, abstracted mystery, ecology, agriculture and primitivity as the base components of its image, summarized origin of the universe, mysterious land as the cultural core of its brand, then designed an image identity system with detailed interface image of peculiarity. |
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| Keywords: | Shennongjia tourism image positioning and design |
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