| 地方电视台宣传应突出地域文化特色 |
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| 引用本文： | 强华楼.地方电视台宣传应突出地域文化特色[J].攀登,2010,29(1):130-132. |
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| 作者姓名： | 强华楼 |
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| 作者单位： | 西宁电视台,青海,西宁,810001 |
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| 摘 要： | 本文从电视地域特色的必要性出发，对地方电视台如何应对竞争，发挥优势，做好节目，做大做强自己的媒体品牌进行了有益的探讨。
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| 关 键 词： | 电视 地域特色 思路与建议 |
Local Stations Should Highlight Local Cultural Features |
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| QIANG Hualou.Local Stations Should Highlight Local Cultural Features[J].Ascent,2010,29(1):130-132. |
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| Authors: | QIANG Hualou |
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| Institution: | Xining TV Station/a>;Xining/a>;Qinghai/a>;810001 |
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| Abstract: | The paper describes the necessity and significance of television's regional features,and discusses how local stations face the competition,increase their advantages,improve the quality of programs and give prominence to their own media brands. |
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| Keywords: | television/local features/suggestions |
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