| 民航业与旅游业市场营销方式比较 |
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| 引用本文： | 黄丽丽.民航业与旅游业市场营销方式比较[J].旅游科学,2002(1):39-42. |
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| 作者姓名： | 黄丽丽 |
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| 作者单位： | 中国南方航空有限公司 |
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| 摘 要： | 民航业与旅游业存在很强的行业相关性和市场定位方式的相似性。本通过两行业在市场营销方式上的比较，对正在实施企业化经营、市场化运作改革的民航企业提供很好的借鉴。
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| 关 键 词： | 市场定位 收益管理 市场需求分析 |
| 文章编号： | 1006-575(2002)-01-0039-04 |
A Comparison between the Marketing Patterns of Civil Aviation Industry and Toursim Industry |
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| Huang Lili.A Comparison between the Marketing Patterns of Civil Aviation Industry and Toursim Industry[J].Tourism Science,2002(1):39-42. |
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| Authors: | Huang Lili |
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| Abstract: | Civil aviation industry shares great similarities with toursim industry both in industry re- levance and market orientation.Therefore,this paper makes a comparison of the marketing Pattern of these two industries and some suggestions for the civil aviation enterprises undergoing corporate management and market operation reform. |
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| Keywords: | market orientation profit management market demand analysis |
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