Transcendent myths,mundane objects: setting the material scene in rock,soul, and country museums

The many varied myths of origins, aesthetic transcendence, and greatness that surround popular music continue to proliferate in a variety of forms. One comparatively recent type of institution producing such forms of mythology is the popular music museum. This article uses the familiar idea of the ‘experience economy’’ to examine how three popular music museums produce experiences through objects that, while they are deliberately cast as mundane and everyday, work to support widely-shared narratives of the musical traditions of which they are a part. I argue that they do so in the service of larger myths of popular music. In each case I examine, I show that the myths on display are specific to the music that forms that content of the exhibitions. I argue that the specific kinds of spectator experiences these museums seek to produce are designed to enhance the value of these museums and their collections through claims made on specific types of musical patrimony made material through carefully contextualized objects of display. As such, traditionalist myths of musical greatness and aesthetic transcendence are well-served by the forms of exhibition and display produced by these institutions.