| Abstract: | Why did the production of rum in the French West Indies not achieve the same success within the French Atlantic as it did in the British Atlantic world? Surveying the history of rum production in the French Caribbean in the seventeenth and eighteenth centuries, this article contends that the reason why no regional trade in rum developed in French North America resulted from fierce industrial and institutional competition from brandy producers in metropolitan France. Rum, nevertheless, remained significant within the culture and economy of Native Americans and African Americans. This article seeks to add nuance to the wider debate of the ability of the trans-border diffusion of new ideas to stimulate and institutionalize industrial and economic growth in the Atlantic world. French entrepreneurs were no less ‘entrepreneurial’ than their British counterparts, but real constraints on consumption on both sides of the Atlantic created insufficient demand. |
