博物馆的政治传播功能释读

博物馆作为一种大众媒介,是意识形态国家机器展示政治意图、传播政治信息的文化教育机构,是维系和支撑权力运作的空间载体。从政治传播的视角来看,博物馆以藏品为基础,通过内容设计、陈列展示、构建有效的政治符号等"再生产—解码"的方式来展示政治意图,当观众与现代语境下的展品价值发生接触时,展品就完成了政治文化信息的更新发展,从过去时变成现在进行时,成为观众学习的介质,从而实现政治传播的政治意义。

The Political Communication Function of the Museum

As a form of mass media,the museum is a cultural and educational institution that expresses the political intention of the ideological state apparatuse and disseminatesits politicalin formation,and a car-rier that maintains and supports the operation of power.From the perspective of political communication,the museum,based on its collection,represents politics through content designing,exhibiting,and means of"re-production-decoding"such as constructing effective political symbols. When the audience makes contacts with the exhibit in a modernist context,the political and cultural information that the exhibit carries is upda-ted; a past tense becomes a present one. The exhibit then becomes a medium of learning for the audience and the meaning of the political communication is therefore made.