Geographical structure in nineteenth-century urban retailing: Milwaukee, 1836–1890

This study explores the spatial structure of retailing in Milwaukee, Wisconsin, in the era before the introduction of the electric streetcar in 1890. It uses city directory listings to chart changes in the numbers and types of retail outlets, their degree of nucleation and the functional complexity of such nucleations. The evidence suggests the early appearance of non-central retailing, the rapid dispersal of high as well as low order goods to non-central sites and the early emergence initially of a three-level and then, by 1870, a four-level hierarchy of shopping clusters. The pattern of retail clustering varied with the class and ethnic character of neighbourhoods, and clusters gravitated toward major arterial routes even in the pre-mass transit ear. Urban retailing in the second half of the nineteenth century was neither randomly dispersed nor over-whelmingly concentrated in a single central retail district, but developed a spatial hierarchy that clearly anticipated modern patterns.