| 丝绸之路外国旅游者旅游动机及旅游行为特征——基于跨文化比较的视角 |
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| 引用本文： | 李德山,韩春鲜,杨玲.丝绸之路外国旅游者旅游动机及旅游行为特征——基于跨文化比较的视角[J].旅游科学,2010,24(5):40-48. |
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| 作者姓名： | 李德山 韩春鲜 杨玲 |
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| 作者单位： | [1]新疆大学旅游学院,新疆乌鲁木齐830046 [2]扬州大学旅游烹饪学院,江苏扬州225127 |
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| 摘 要： | 本文以丝绸之路外国旅游者为例，选取西安、敦煌、乌鲁木齐和喀什4个城市为研究地点，采取问卷调查和访谈相结合的方式获取一手资料，从跨文化比较的视角，深入分析了5个文化类别国家的旅游者在旅游动机和旅游行为特征方面的差异。研究结果表明：旅游者主要推力因素是拓展视野，主要拉力因素是旅游景点，且5个文化类别国家的旅游者在推拉因素上存在一定差异；各文化类别旅游者在旅游计划、旅游方式、计划停留天数和旅游路线安排等行为特征方面有显著差异。研究结果表明文化因素对旅游者旅游动机和行为特征均有影响。
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| 关 键 词： | 旅游动机 旅游者行为 差异 丝绸之路 |
A Study of Motivations and Behavioral Traits of Inbound Tourists:A Cross-Cultural Comparison Perspective |
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| LI Deshan,HAN Chunxian,YANG Ling.A Study of Motivations and Behavioral Traits of Inbound Tourists:A Cross-Cultural Comparison Perspective[J].Tourism Science,2010,24(5):40-48. |
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| Authors: | LI Deshan HAN Chunxian YANG Ling |
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| Institution: | 1. College of Tourism ,Xinjiang University, Urumuqi 830046, China ; 2. College of Tourism and Culinary Science, Tourism Department, Yangzhou University, Yangzhou 225127, China) |
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| Abstract: | This paper selects five cities along silk road including Xi ＇ an, Dunhuang, Urnmqi and Kaxga, does a questionnaire survey, interview for first-hand data, and makes a cross-cultural comparison to analyze the differences of tourist motivation and behaviors among five cultural categories. The result shows that the main push factor is horizon broadening and the main pull factor is tourist attractions. Five cultural categories show significant differences in push and pull factors, and each differs from the others remarkably in behavioral traits displayed in tour plan, travel pattern, planned number of days and travel route arrangement. The result also shows that cultural factors have impact both on tourist motivation and behavioral traits. |
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| Keywords: | tourist motivation tourist behavior difference Silk Road |
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