对旅游客体文化的研究——以胶东半岛为例

旅游文化主要是由旅游主体文化、旅游客体文化与旅游介体文化共同组成的物质财富与精神财富的总和，其中旅游客体文化是旅游文化的基础，也是旅游业赖以生存和发展的依托。近年来随着旅游主体文化需求的多元化和审美情趣的个性化，旅游客体文化建设显示出诸多不足，因此提升旅游客体文化内涵、强化旅游客体文化价值对于促进旅游业健康持续发展，具有重要意义。本文以胶东旅游客体文化建设为例，结合旅游客体文化的特点，从正反两个方面论证旅游客体文化建设的重要性和必要性并给出旅游客体文化建设的合理化建议。

Research on the culture of tourism object Illustrated by the case of Jiaodong Peninsula

Tourism culture is not the simple sum of tourism and culture, but the total of material wealth and spiritual wealth related to tour, it is composed of tour subject culture, tour object culture and tour medium culture, among witch the object culture is the base of tourism culture and the dependence of tourism industry. Recently, the tour subjects＇ requirements get more and more colorful, and their aesthetics get more and more special, so we must accelerate the tour objects construction to promote the tourism sustained development. This article is illustrated by the case of Jiaodong Peninsula to analyze the importance and necessity of tour objects＇ construction and give some reasonable suggestions.