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The Production and Display of Domestic Interiors in Wilhelmine Germany, 1900-1914
Authors:Maciuika  John V
Institution:(City University of New York, Baruch College) john_maciuika{at}baruch.cuny.edu
Abstract:In the opening years of the twentieth century, the German homeassumed new cultural meanings and symbolic significance as asite of economic, political, artistic, and social intervention.This article investigates a range of Wilhelmine institutions—fromthe Wertheim department store and the Prussian Commerce Ministry,to the Applied Arts Movement and the Movement for Art Education—toillustrate the variety of German approaches to promoting newconceptions of the home. Examining the ways in which Wilhelmineprivate and state reformers turned the topic of how one livedand dwelled into a topic of pressing significance, the articleargues that private, commercial efforts and state-driven policyinitiatives interpenetrated to a degree previously underappreciatedin Wilhelmine historical studies. These private and state initiativeswere, in turn, closely tied to the cultivation of German consumeridentities, and to larger efforts on the part of Wilhelmineinstitutions to adapt to the dizzying conditions of twentieth-centurycapitalist modernity. As a result of these developments, specialexhibitions of artistic home interiors originated in premierGerman department stores as well as in the halls of the statebureaucracy; historical ornaments termed ‘modern’in one decade were denigrated as barbaric in another; and generationsof craftsmen battled one another for a legitimacy conferred,to a significant degree, by private commissions, generous statesubsidies, and admission into prestigious exhibitions.
Keywords:Wilhelmine era  consumption  department stores  state policy  design reform  Wertheim
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