清代江南棉布字号的竞争应对之术

清代江南基本由徽商开设的棉布字号,谋求经营之道,单个字号运用各种竞争手段,慎选布师把好收布质量关,联号经营扩大和占有市场份额,品牌战略开拓和扩大销路;字号群体则从事前防范,到经营规范,到事后惩处,字号资本主依靠自身的力量、同业的约束和官府的权威,在应对字号商标的假冒方面,作了种种努力.而当与加工雇佣者发生矛盾形成冲突时,更是齐心协力,以谋求商业利润的最大化;与加工管理者踹坊主发生利益纠纷时,又坚持维护拥有自由选择加工作坊是权利,以掌握经营主动权.

Competition strategies and countermeasures of Jiangnan cotton cloth firms during the Qing Dynasty

During the Qing Dynasty, the cotton cloth firms of Jiangnan were mainly opened by Huizhou merchants. To seek profits, individual firms applied various competition strategies, cautiously selecting cloth masters to guarantee the quality of purchased cloth, increasing market shares by joint business, developing trademarks and increasing sales; depending on their own force, discipline of the trade as well as the authorities of government, capitalists of cloth firms as a group took great efforts to deal with cou...