Abstract: | If there is a universal question that most academic geographers have been asked by students, it is “What can I do with geography?”. We argue in this paper that an important dimension of quality improvement in geography education is closing the gap between the perceived social usefulness of the subject (suggested by evidence to be relatively low) and the realities of what a subject offers as preparation for workplace roles (rated on evidence as relatively high). A potentially central part of the International Network in Learning and Teaching (INLT) Geography in Higher Education, therefore, is communicating information about skills for employment and life that are obtainable from geography-inspired instructional programmes. But behind the seemingly straightforward task of communicating a message is in fact a much more fundamental issue-getting to grips with socio-economic changes that are rewriting the nature and place of geographic learning and teaching. We suggest that positive outcomes from efforts to improve the quality of learning and teaching of geography will depend in part on strengthening and stabilising geography's image, particularly in the eyes of school and university students. We conclude that initiatives, already underway in several countries to popularise the 'skills profile' of a geography education, offer a framework for reimaging the subject. |